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How to win with LinkedIn in 2021: A Guide

With over a total of almost 740 million users, LinkedIn is undoubtedly the biggest social media platform for professional networking out there. Whether you are a business owner, a recruiter, a job aspirant or just a current professional looking to make new connections, having a LinkedIn account can do a great deal for your brand.


However, it can be a pretty daunting and confusing space, especially if you’re not well versed with the platform and its features.


So now the question arises: Why should I invest my time over LinkedIn when I have better things to do?

Trust me, building a creative LinkedIn profile can be such an asset for you.


Look at it as your online resume. You can post your education, abilities, work experience, projects; everything you might want a recruiter to know about you. Unlike your traditional resume, it has the potential to reach a large network audience. Rightly done, the profile might just land you the job of your dreams!


Do Not succumb to this intimidation of the platform because you’d be missing out on a hell of a lot of opportunities. Don’t take my word for it, just have a look at the stats. 87% of recruiters actively use LinkedIn to reach out and hire candidates. 3 people are hired through LinkedIn every minute! Mind-blowing isn’t it?


Now that I have managed to convince you that you need a LinkedIn profile, Let’s have a look at how you can make the most of it in 2021:


Build an engaging profile by posting relevant content:

The ultimate goal is for your profile to be interesting and engaging for the visitors. Post relevant content regularly and keep your page as active as possible. Keep a check on what others are posting, engage in conversations and comment your insights on your topic of interest.

Try to post significant content that is easy for people to associate with and align with your perspective. Post at least once a week. The more you post, the more chances of it being picked up by the audience of your choice.


Make use of videos and other visual content:

Choose the right profile and cover picture that resonates with your brand image because that is the first thing the visitors will look at while scrolling through your profile.


I would recommend making use of substantial media like images and videos while posting content. It is statistically proven that visual media engages more audiences and subsequently increases the reach of your posts.


Don’t shy away from asking for help:

LinkedIn is a great place to network and communicate with industry experts. You should make the most of it and reach out to these people for career advice or referrals. You can also join groups for this purpose.

You can also resort to analytics to figure out what’s working for you and what’s not. It can help you get a better understanding of your audience and in turn, optimize your posts for better engagement.


Setting up a LinkedIn profile takes only 30 mins but the fruit it bears is ever edible. So what are you waiting for? Go make your profile and keep it up to date for maximum results and growth opportunities.

Also Read: Why do you need a digital marketing agency?


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